I built Pchee because I was tired of activewear that made me feel like I needed to shrink. Our scrunch isn't a gimmick — it's a love letter to every curve.
— Isa Buscemi, Founder
Our Story
Made for women who do it all do it all
Founded by @missbuscemi
200K+ Pchee famsPcheebum was born from a simple idea: every woman deserves activewear that lifts, shapes, and makes her feel unstoppable. Founded by Isa Buscemi in 2018 from her bedroom in California, we've grown into a 412K-strong community of women who refuse to apologize for being themselves. That bum will always look Pchee in PcheeBum.
412K
Instagram Followers
3.1M+
Hashtag Posts
10K+
Happy Customers
4.3★
Average Rating
More to know
The Pchee story
Why we started, who we're for, and where we're going.
Where it started
Built for the women who lift each other up
In 2018, Isa Buscemi launched Pchee from a single sewing machine in her bedroom. She was sick of activewear brands that either ignored curves or sexualized them.
Five years later, Pchee has shipped to 200,000+ women across 40 countries, sparked a 412K-strong community on Instagram, and become the original scrunch-butt brand other labels try to copy.
We're independent, women-led, and obsessed with one thing: making fitwear that fits real bodies — and looks incredible doing it.
Meet Isa
From Long Island to 4M followers
Isa Buscemi started Pchee with $400, a sewing machine, and an Instagram account. No funding. No marketing team. Just one woman making leggings that made her feel like a goddess.
Today she's still the creative director, the chief fit-tester, and the face of every campaign. Every product gets her personal yes before it ships.
What we stand for
Three rules we never break
Real bodies first
Every piece is fit-tested on XS through 3XL bodies before it ever ships. No mannequin-only design. No "plus size as afterthought."
Quality over hype
We'd rather drop 6 new colors a year that last 5 years than 60 colors a year that fall apart in 6 months. Our fabric is tested to 200+ wash cycles.
Community over algorithm
The Pchee Fam isn't a marketing label — it's 412K real women who tag us, support each other, and shape every collection we drop.
How we make it
The scrunch that started it all
Our signature center-back scrunch seam took 18 months and 47 prototypes to perfect. It's not a print or a print-on. It's the actual cut of the fabric — engineered to lift and shape without compressing.
Every pair is sewn from our premium 4-way stretch buttery-soft blend (78% nylon, 22% spandex). Sweatproof, squat-proof, see-through-proof. Period.
- Free US shipping over $99
- 30-day free returns
- Sizes XS – 3XL
- Designed in California
The Pchee Fam
200,000 women + still counting
Every order joins a community. Tag @pcheebum in your fit pic to get featured on our wall + earn 50 reward points. Or share your story on our Pchee Fam page and inspire someone else to embrace their curves.
Ready to find your fit?
Take the 60-second fit quiz and we'll match you with the leggings, sets, and bras built for your shape.
